UNISA Short Course in Public Relations

UNISA Short Course in Public Relations

University of South Africa Short Course in Public Relations


Short Course in Public Relations (71897)



The field of public relations involves a variety of programmes designed to promote and/or protect an organisation’s image or its individual products. Public relations can also be used to promote people, places, ideas, activities and even nations. The purpose of this short course is to provide learners with the competence to apply, under supervision, the implementation of elementary public relations, communication and media activities. The aim of the Short Course in Public Relations is to provide a working knowledge of the principles of public relations.

Target group

Public relations managers

Admission requirements

Senior Certificate or an equivalent NQF level 4 qualification and/or relevant retail experience


Three months

Language medium


Tuition method

UNISA open distance learning with study guides, textbook and tutorial letters

Kind of assessment

Formative assessment and examination admission will comply with UNISA’s formative assessment rules and policies
Formative assessment:
Two assignments per module to be completed during the course of three months. To qualify for the examination, a minimum of 50% must be obtained for the assignments.
Summative assessment:
Examinations, to pass the short course, students must obtain a minimum of 50% in the examination. A mark of 75% constitutes a distinction.

Basic Public Relations Principles (SSPR01D)
Syllabus/Content Topics
  • Integrated marketing communications
  • Place of public relations in the organisation
  • Ethics, public relations and society
  • Performance dimensions of public relations: campaign planning and management
  • Marketing, public relations and relationship marketing
  • Public relations, marketing and the media


Course leader

Prof M C Cant DCom
Department of Marketing and Retail Management
Centre for Business Management
Office 3-098, A J H van der Walt Building, UNISA
Tel: 012 429 4456
Fax: 012 429 3759
E-mail: cantmc@unisa.ac.za

Programme administrator(s)

Mrs Letitia van den Berg
Centre for Business Marketing
Office: 03-006 A J H van der Walt Building, UNISA
Tel: 012 429 3799
Fax: 012 429 3759
E-mail: vdberl@unisa.ac.za